Global Reach.
Local Intelligence.
Together, our studios form a fluid and collaborative network, working across time zones, languages, and cultures to deliver truly borderless brand solutions — from positioning to performance, turnaround to scale.
At LiquidLABS, we operate at the intersection of East and West, with headquarters in Shanghai and Melbourne — two globally connected cities that mirror the cultural, economic, and creative dynamism we bring to every project.
Our dual-office structure enables us to deliver regional relevance with global strategy, unlocking tailored market insights, on-the-ground intelligence, and cross-border opportunities for the brands we serve.
Shanghai
Led by Shanice Lam, Innovation Director, our Shanghai office is deeply embedded in the pulse of Greater China and the broader Asian market. With a nuanced understanding of emerging trends, consumer behaviours, and regulatory environments, Shanice guides clients through complex market entries, digital ecosystems, cultural codes, and product localisation with precision and foresight.
“Asia isn’t just a growth region — it’s a future-shaping force. Our role is to ensure brands show up with authenticity, insight, and a strategic edge.”
— Shanice Lam
Melbourne
In Melbourne, our founding partner Deon St.Mōr leads with over three decades of experience driving global brand turnarounds, launches, and expansions across Europe, North America, and the Pacific. With a strong foundation in creative-commercial strategy, brand architecture, and international business development, Deon brings a global lens grounded in high-performance brand building.
“Having a foot in Europe and the U.S. gives us perspective — but being anchored in Asia-Pacific keeps us agile, inventive, and relevant.”
— Deon St.Mōr