Shanice Lam

Shanice Lam is a globally respected strategist, insights architect, and innovation catalyst with over 23 years of experience decoding what truly drives consumer behaviour, brand value, and growth. As Strategy & Innovation Director at LiquidLABS, Shanice leads transformative strategy frameworks that turn market data into deeply actionable, brand defining decisions.

Founder of The Starting Point Consultancy and a long time advisor to Fortune 500 companies across the Asia Pacific region, Shanice’s expertise spans consumer research, market entry, segmentation, brand (re)positioning, and full spectrum innovation strategy. Her rare ability to translate behavioural science into real world commercial outcomes has made her an invaluable partner to brands navigating scale, complexity, and change.

At LiquidLABS, Shanice heads up strategic research and innovation development, supporting M&A transitions, go-to-market optimisation, product portfolio reinvention, and cultural relevancy. Her work integrates human insight, behavioural economics, and emerging cultural intelligence to unlock next-phase brand growth for both emerging startups and legacy businesses alike.

Fluent in English, Mandarin, and Cantonese, and seasoned across industries including FMCG, luxury, health & wellness, fashion, finance, hospitality, and entertainment. Shanice brings global acumen, creative rigor, and commercial sharpness to every engagement. Her data led, human centric approach ensures that LiquidLABS clients move forward with clarity, confidence, and measurable momentum.