Shanice Lam

Shanice Lam is a globally respected strategist, insights architect, and innovation catalyst with over 23 years of experience decoding what truly drives consumer behaviour, brand value, and growth. As Strategy & Innovation Director at LiquidLABS, Shanice leads transformative strategy frameworks that turn market data into deeply actionable, brand-defining decisions.

Founder of The Starting Point Consultancy and a long-time advisor to Fortune 500 companies across the Asia-Pacific region, Shanice’s expertise spans consumer research, market entry, segmentation, brand (re)positioning, and full-spectrum innovation strategy. Her rare ability to translate behavioural science into real-world commercial outcomes has made her an invaluable partner to brands navigating scale, complexity, and change.

At LiquidLABS, Shanice heads up strategic research and innovation development—supporting M&A transitions, go-to-market optimisation, product portfolio reinvention, and cultural relevancy. Her work integrates human insight, behavioural economics, and emerging cultural intelligence to unlock next-phase brand growth for both emerging startups and legacy businesses alike.

Fluent in English, Mandarin, and Cantonese, and seasoned across industries including FMCG, luxury, health & wellness, fashion, finance, hospitality, and entertainment—Shanice brings global acumen, creative rigor, and commercial sharpness to every engagement. Her data-led, human-centric approach ensures that LiquidLABS clients move forward with clarity, confidence, and measurable momentum.