Shanice Lam

Shanice Lam is a globally respected strategist, insights architect, and innovation catalyst with more than 23 years of experience decoding what truly drives consumer behaviour, brand value, and sustainable growth. As a partner at LiquidLABS, Shanice leads the strategic intelligence layer that transforms complex market signals into clear, actionable brand direction.

Founder of The Starting Point Consultancy and long-time advisor to Fortune 500 organisations across Asia Pacific, Shanice’s expertise spans consumer research, market entry, segmentation, brand repositioning, and full-spectrum innovation strategy. Her distinctive strength lies in translating behavioural science into real-world commercial outcomes, helping brands navigate scale, complexity, and transformation with precision.

At LiquidLABS, Shanice heads global strategic research and innovation development. Her work supports M&A transitions, go-to-market optimisation, product portfolio reinvention, and cultural relevancy. She integrates human insight, behavioural economics, and emerging cultural intelligence to unlock next-phase growth for both emerging challengers and established legacy brands.

Based in Shanghai, Fluent in English, Mandarin, and Cantonese, Shanice operates seamlessly across markets and cultures. Her experience spans FMCG, luxury, health and wellness, fashion, finance, hospitality, and entertainment, bringing cross-category intelligence that sharpens decision-making.

Her approach is data-led but deeply human. She ensures that every strategic recommendation is grounded in behaviour, aligned to culture, and built for commercial impact. At LiquidLABS, Shanice provides the clarity behind the creativity, enabling brands to move forward with confidence, focus, and measurable momentum.