Frequently Asked Questions

You’ve got questions. We’ve got clarity.

What exactly does LiquidLABS do?

We solve business problems through brand. From early-stage launches to high stakes turnarounds, we work at the intersection of strategy, creative, operations, and growth. Whether you need to reposition, rebuild, reenter or reignite, we guide and execute the transformation.

Are you an agency? A consultancy? A studio?

All of the above and none of the above. LiquidLABS is a hybrid: part strategy consultancy, part brand innovation lab, part business partner. We embed deeply, build boldly, and move with the speed and precision of operators.

Who do you work with?

We partner with founders, boards, CEOs, CMOs, and private equity teams. Most of our clients come to us when they’re hitting a critical moment growth plateaus, market shifts, M&A, legacy decline, or needing a brand led commercial reset.

What industries do you specialise in?

Our experience spans consumer, fashion, beauty, tech, wellness, retail, finance, government, and social enterprise. But we’re less about verticals, more about mindset. If you’re ambitious, complex, or going through change, we’re built for it.

What’s your process?

We don’t do cookie cutter. Every engagement starts with a scoping session, followed by a custom roadmap built from our Brand Reset Protocol™. We diagnose fast, align teams, and execute with impact across brand, product, legal, and market strategy.

Do you offer standalone services?

We can but we prefer to work end-to-end. That said, if you need a sharp strategic sprint (like brand positioning, pitch deck elevation, product launch, or legal brand protection), we’ll scope it tightly and deliver decisively.

How long does an engagement take?

From 4–6 week sprints to 12-month brand rebuilds. We structure each engagement based on your goals, urgency, and scale. For urgent resets, we have rapid Brand Triage options available.

Where are you based? Can you work globally?

We’re proudly headquartered in Melbourne, a partnered office in Shanghai and work with clients across Asia Pacific, North America, and Europe. Our network of senior operators means we can execute locally while thinking globally.

What’s the investment?

We price based on value, not hours. Once we understand your needs, we’ll scope a fixed fee or phased pricing model, no surprises, no retainers unless agreed. We also offer founder-friendly options for startups and advisory retainers for boards and PE teams.

How do we start?

Book a complimentary one-hour consultation. No pressure. Just smart people talking about how to move the needle in your business.