Brand Turnarounds & Fixer Engagements

A Signature Service of LiquidLABS

When businesses stall, lose relevance, or face post-acquisition instability, LiquidLABS steps in as the brand fixers. We are the strategic advisors brought in at high-stakes inflection points to stabilise the core, reposition the brand, and reignite momentum.

Led by transformation architect Deon St.Mōr, this engagement delivers more than a cosmetic refresh—it’s brand triage, operational clarity, and market recalibration with tangible commercial outcomes.

What Makes a Brand Fixer?

Core Capabilities That Drive Business Recovery:

• Operational Precision

  Rapidly diagnoses dysfunctions and inefficiencies to restore financial and functional health.

• Strategic Brand Repositioning

  Refines purpose, positioning, and narrative to rebuild relevance in an evolving market.

• Cultural Reset & Leadership Alignment

  Reconnects leadership teams, resets internal energy, and clears the fog of disunity.

• Consumer & Market Relevance Strategy

  Establishes insight-driven frameworks to reconnect with real customer needs.

• Execution Under Pressure

  Makes fast, bold decisions and drives clarity where others hesitate.

• Creative-Commercial Intelligence

  Balances visionary storytelling with commercial outcomes that matter.

• Stakeholder & Investor Trust Building

  Reinstates confidence across teams, boards, and partners through decisive leadership.

• Change Management Strength

  Leads through ambiguity, complexity, and resistance with composure and communication.

• Global Brand Acumen

  Deep fluency across international markets, retail, and consumer cultures.

• Growth Under Constraint

  Scales value within tight timelines and budgets. Think more with less.

The Brand Reset Protocol™

LiquidLABS’ High-Stakes Brand Intervention

This proprietary methodology is built for founders, VC/PE-backed businesses, and leadership teams at risk of stagnation or decline. Designed by Deon St.Mōr, the protocol drives transformation across three high-impact tiers:

TIER ONE:

Brand Triage

Rapid Response Strategy Sprint (4–6 weeks)

Best For: Exec teams in urgent need of focus, clarity, and control.

Includes:

• Brand & business diagnostic (ops, product, culture, market)

• Strategy prioritisation map

• 1–2 stakeholder workshops

• 90-day executive roadmap

Outcome:

Clarity on what’s broken, what matters most now, and how to act.

TIER TWO:

Brand Reset

12-Week Strategic Rebuild

Best For: Brands that have lost their edge and need a full reposition.

Includes:

• Full-stack brand redefinition (vision, architecture, comms, creative)

• Customer clarity model (insight, segmentation, product fit)

• Advisory on internal systems, roles, and cultural resets

• Go-to-market planning

Outcome:

Cultural cohesion, creative clarity, and strategic realignment for mid-term growth.

TIER THREE:

Brand Resurrection

6–12 Month Reinvention & Relaunch

Best For: Post-acquisition, distressed, or legacy brands in need of a full transformation.

Includes:

• Commercial model redesign

• Creative leadership across campaigns, product and brand identity

• Organisational re-architecture & internal culture reinvention

• Consumer reintroduction plan (PR, digital, retail, partnerships)

Outcome:

Investor-ready transformation. Rebuilt identity. Future-proofed performance.

Executive Brand Coaching

One-on-one with our experienced team.

A monthly advisory offering for Founders, CMOs, and CEOs navigating scale, transformation or existential change.

Why It Works

This is not a surface-level rebrand. It’s a bottom-up, top-down shift that drives real commercial change, reinstates leadership confidence, and prepares the brand for growth, acquisition, or exit.

Whether you’re navigating:

• Post-acquisition integration

• Declining market relevance

• Cultural dysfunction

• Investor dissatisfaction

• Stalled creative direction

  —LiquidLABS offers the system, strategy, and surgical precision to fix it.