Deon St.Mōr

Deon St.Mōr is a global brand architect, creative strategist, and business fixer with over 30 years of experience guiding brands through their most pivotal moments. As the founder of LiquidLABS, Deon leads a multidisciplinary team specialising in brand reinvention, strategic turnaround, and post-M&A brand transformation for startups, scaleups, and legacy enterprises.

Known for his sharp instinct, unfiltered clarity, and ability to extract commercial potential from chaos, Deon is brought in when a brand is at a crossroads — whether scaling rapidly, losing relevance, or navigating integration after investment or acquisition.

His proprietary Brand Reset Protocol™ has helped global businesses realign vision, reignite culture, and restore consumer and stakeholder confidence. With deep experience across luxury, consumer goods, retail, tech, and wellness sectors, Deon blends creative storytelling with operational rigour to drive bold, measurable results.

Deon’s philosophy is clear: brand isn’t a veneer — it’s a business engine. And transformation isn’t a campaign — it’s a recalibration of purpose, people, product, and positioning.

Under his leadership, LiquidLABS has become the go-to advisory and execution partner for venture-backed founders, board-level decision makers, and investors seeking commercial clarity and creative intelligence that cuts through.