Gabrielle Hicks

Gabrielle Hicks is a cross-disciplinary strategist and transformation architect known for bridging the worlds of law, innovation, and brand growth. As Head of Growth, Legal Strategy & Transformation at LiquidLABS, she plays a pivotal role in accelerating the evolution of companies navigating post-acquisition change, market repositioning, and strategic scale.

With a background in commercial and corporate law, Gabrielle brings a powerful legal lens to the branding and transformation space — ensuring growth is not only creative and scalable, but also compliant, protected, and future-ready. Her dual fluency in legal frameworks and strategic execution makes her a rare operator trusted by founders, boards, and venture partners alike.

Gabrielle has led growth and legal strategy across a number of high-profile ventures, including Timeless, a tech-enabled companion platform for mature audiences, and ăsembl, a med-tech disruptor redefining medico-legal workflows. Her work is driven by precision, adaptability, and a deep understanding of operational and human complexity — especially in the context of brand transformation, behavioural shifts, and compliance-sensitive industries.

At LiquidLABS, she leads the firm’s legal-strategic growth offering, helping both startups and established businesses transition through critical inflection points, mergers & acquisitions, and new market entries. Whether building compliant brand architectures, overseeing stakeholder alignment, or implementing future-facing commercial strategies, Gabrielle ensures LiquidLABS clients scale with strength, structure, and impact.