Gabrielle Hicks
Operations Director
Gabrielle Hicks is a cross disciplinary strategist and transformation architect known for bridging the worlds of law, innovation, and brand growth. As Head of Growth, Legal Strategy & Transformation at LiquidLABS, she plays a pivotal role in accelerating the evolution of companies navigating post-acquisition change, market repositioning, and strategic scale.
With a background in commercial and corporate law, Gabrielle brings a powerful legal lens to the branding and transformation space, ensuring growth is not only creative and scalable, but also compliant, protected, and future ready. Her dual fluency in legal frameworks and strategic execution makes her a rare operator trusted by founders, boards, and venture partners alike.
Gabrielle has led growth and legal strategy across a number of high profile ventures, including Timeless, a tech enabled companion platform for mature audiences, and ăsembl, a med-tech disruptor redefining medico legal workflows. Her work is driven by precision, adaptability, and a deep understanding of operational and human complexity, especially in the context of brand transformation, behavioural shifts, and compliance sensitive industries.
At LiquidLABS, she leads the firm’s legal strategic growth offering, helping both startups and established businesses transition through critical inflection points, mergers & acquisitions, and new market entries. Whether building compliant brand architectures, overseeing stakeholder alignment, or implementing futur facing commercial strategies, Gabrielle ensures LiquidLABS clients scale with strength, structure, and impact.