REBUILD. REPOSITION. REIGNITE.
WE FIX BROKEN BRANDS,
REPOSITION MARKET LEADERS,
AND ARCHITECT TURNAROUNDS
THAT DELIVER REAL GROWTH.
FAST.
Welcome to LiquidLABS
The brand partner you call when transformation isn’t optional
— it’s essential.
We are a global strategy and innovation firm built for business-critical moments: rapid growth, post-acquisition repositioning, legacy reinvention, or market misalignment. We work with founders, VCs, PE firms, and executive teams to reimagine, rebuild, and reignite brands with precision.
At the intersection of brand science, data analytics, and behavioural insight, our work combines strategic clarity with cultural relevance. Whether you’re launching a new venture, scaling a challenger brand, or turning around a legacy business, LiquidLABS delivers bold, commercial creativity with measurable results.
From brand triage to long-term transformation, we bring the mindset of a fixer, the depth of a research lab, and the agility of a startup.
Our Approach
At LiquidLABS, we pride ourselves on our unique and comprehensive approach to business transformation and growth. Our process is designed to ensure that every project we undertake is meticulously planned, strategically executed, and continuously optimised for maximum impact.
Our approach is rooted in a deep understanding of each client's unique needs and a commitment to delivering transformative results. By combining strategic insight, creative excellence, and data-driven optimisation, we ensure that our clients not only meet but exceed their business objectives. Whether it's revitalising a brand, driving growth, or navigating a complex market landscape, LiquidLabs is your partner in achieving enduring success.
We have expert insight in every area of Brand Architecture
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Deon St.Mōr
Founder | Brand Strategist Director
A global creative force with over three decades of experience at the intersection of strategy, identity, and commerce. Deon has built, revived, and scaled brands across luxury, retail, food, wellness, and tech. He brings EU and US market fluency, an intuition for cultural capital, and a fiercely independent lens to every brand challenge.
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Shanice Lam
Innovation Director
With a razor-sharp grasp of consumer psychology and behavioural economics, Shanice leads the charge on brand positioning, data-led growth, and category resets. She’s advised Fortune 500 brands across Asia Pacific and China for over 20 years, bringing deep cultural intelligence and go-to-market mastery to complex challenges.
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Gabrielle Hicks
Operations Director
Gabrielle bridges brand strategy with legal rigour. With experience across fashion, beauty, wellness and IP-driven businesses, she ensures the brands we build are future-proofed, protected and positioned for scale. Her unique edge fuses deep cultural awareness with commercial and legal sharpness.